Política de Privacidad

Practia (“we”, “us”, or “our”), a Publicis Sapient company, offers digital business transformation services. This Privacy Policy sets out how we collect, use, share, and protect any information processed through this website http://10.12.100.4 and our sub-sites, including https://digital.practia.global/, https://argentina.practia.global/, and https://es.practia.global/ (collectively, the “Website”), as well as in the context of external marketing events. This Privacy Policy also explains the measures we take to safeguard your information and describes how you may contact us regarding our privacy practices.    

Please note: this Privacy Policy does not apply to the services provided by us on behalf of clients or to data that Practia processes on behalf of our clients.

Introduction

Any data collected through the Website or external marketing events held by Practia or its partners, including personal data as defined under applicable data protection laws (collectively, “Personal Data”), will only be used for the purposes set out in this Privacy Policy. Notwithstanding, we may use information that does not identify you (including information that has been anonymized, aggregated or de-identified) for any purpose except as prohibited by applicable law.

For this Privacy Policy, “Practia” refers to our regional companies in Argentina (Pragma Tecnologia y Desarrollo S.R.L, Pragmatica Techonologies S.A. and Pragma Consultores S.R.L), Brazil (Practia Consultoría Limitada), Chile (Practia Consulting LTDA), Colombia (Practia Colombia SAS), Mexico (Pragma Mexico S de RL de CV), Peru (Practia Consulting S.A.C.) and Spain (Lion Resources Iberia SLU). When taken together, these companies are considered the independent Controllers of the data collected through this Website.

Please read this Privacy Policy thoroughly. If you disagree with the way Personal Data will be used, please do not use the Website and do not provide Personal Data to us.

We may include links to other websites, including social media platforms. This Privacy Policy only covers this Website or external marketing events held by Practia or its partners. We encourage you to review the privacy policies of any other websites you visit via links from the Website.

This Privacy Policy does not cover employee data or data collected during the application process. If you are an employee, job applicant or contractor please refer to our employee privacy notice.

1. What Personal Data do we collect and process through the Website and how do we process and disclose the Personal Data?

The following table describes the categories of Personal Data we may collect.

Category of Personal Data Types of Personal Data Processed
Contact Information and Identifiers First name, last name, business e-mail address, business telephone number, job title, company you work for, employer’s name, country, online identifiers (such as IP address; mobile ad-identifiers, and third-party cookies).
Internet or other electronic network activity information (Technical Data) Operating system, browser type, browsing history; search history; online interests, such as information about categories of consumer interests derived from online usage; and information on a consumer’s interaction with a website, application, or advertisement such as referring domains and exit links and their journey on our Website.
General Geolocation Data Non-precise location information from your device or IP address.

2. Who do we collect Personal Data from?

We may collect the Personal Data outlined above from the following categories of sources:

  • Information you provide directly.  For example, when you use the web form to inquire about our services, download a report, submit your information to us at an external marketing event or tradeshow, or register for a Practia-sponsored event.
  • Information obtained from third parties.  For example, information you give to our partners and agree to have them share with us (e.g., when participating in events hosted by a partner, if you agree to share information with us to receive marketing communications). We also collect information about you that comes from data brokers, partners (e.g., those that offer co-branded services, sell or distribute our products, or engage in joint marketing activities), data analytics providers, and social networks.
  • Information collected when you engage with the Website.  Information collected from you using automated technologies, such as cookies, pixels, third party tags, scripts, log files and other means to automatically collect information about the use of our Website. Further information about our use of cookies can be found in our Cookie Policy, located in the bottom left corner of our website.

We do not intend to collect “special” or “sensitive” information from or about you (e.g., information on race or ethnicity, political opinions, religious beliefs, health data). We ask that you do not provide such information, and if we find such information we will delete it.

The Website is intended for general audiences; however, it is not directed at children. We do not knowingly collect Personal Data from children. If you are a parent or guardian and believe we have collected Personal Data in violation of applicable law, contact us at the email address set out in the “Further Information” section below. We will remove the Personal Data in accordance with applicable law.

3. Purpose of Data Collection and Legal Basis

The following table provides information about our purposes of processing and legal basis for collecting and using your personal data as described in Section 2 above:

Purpose of Processing Legal Basis
To provide post event commercial contact or subscription for our digital communications on marketing and future events Depending on your region, we may rely on your consent, where you indicate that you want to receive communications from us; where applicable, we may rely on our legitimate interest for direct marketing purposes.
Operating, analyzing, improving, and securing our Website. Depending on your region, we may rely on your consent to collect and use your personal data through cookies; where applicable, we may rely on our legitimate interest to improve our services, develop new products and implement security measures on our Website.

Marketing purposes that may include

  • Assisting in targeting and optimizing direct mail and email campaigns, display, mobile and social media marketing.
  • Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers and potential clients, or which types of ads are most likely to lead to purchases.
  • Analyzing and optimizing our (or our service providers’ and/or affiliates’) proprietary databases or helping us identify and mitigate potential fraud.
  • Providing «verification» or data «hygiene» services, which is how companies update and/or «clean» their databases by either verifying or removing or correcting old, incorrect or outdated information.
 Depending on your region, we rely on your consent to use your Personal Data for marketing purposes; where applicable, we rely on our legitimate interest to improve our services, develop new products and for marketing purposes.
Legal purposes, such as: (a) comply with legal process or a regulatory investigation (e.g. regulatory authorities’ investigation, subpoena, or court order); (b) enforce our terms of service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of other parties; and/or (d) protect the rights, property or personal safety of us, our platforms, our customers, our agents and affiliates, its users and/or the public. Depending on your region, we may rely on our legal obligation, the performance of a contract or an exception to consent to support such legal purposes.
In the event of a corporate transaction including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. Depending on your region, we may rely on your consent (or an exception to consent) to collect and use your personal data to execute a corporate transaction; where applicable, we rely on our legitimate interest or performance of contract to support our corporate transactions.
We may aggregate, de-identify and/or anonymize any information collected so that such information can no longer be linked to you or your device («Aggregate/De-Identified Information»). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any other party, including advertisers, promotional partners, and sponsors, in our discretion, unless otherwise prohibited by applicable law. Depending on your region, we may rely on your consent (or an exception to consent), as required by law, to collect and use your personal data to aggregate, de-identify and/or anonymize any information collected; where applicable, we rely on our legitimate interest to support our internal operations.
We use analytics services, such as Google Analytics, to help us understand how users’ access and use the Website. Legitimate interests and/or performance of a contract or pre-contractual steps.

Interest-based advertising. We work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Meta/Facebook that you may view on their platforms as well as on other websites.

Targeted or Cross-Context Behavioral Advertising. As part of this process, we may incorporate tracking technologies into our own Websites as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

Interest-based Advertising is also called Targeted Advertising or Cross-Context Behavioral Advertising. We also use audience matching services to reach people (or groups of people) who have visited our Website or are identified in one or more of our databases (“Matched Ads”).  This is done by uploading a customer list to another party or incorporating a pixel from another party into our own Website, and the other party matching common factors between our data and their data or other datasets. For instance, we incorporate the Social Media pixels on our Website and may share your IP address with them as part of the monitoring process.

As indicated below, vendors and other parties may, in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

4. With Whom do we disclose your Personal Data?

We may disclose your Personal Data to our service providers that assist us with our business purposes. Our service providers are to only process your Personal Data in accordance with our instructions and only for the purpose(s) described in this Privacy Policy. These purposes include maintaining our infrastructure services and online operations, identifying traffic information from Social Media channels to our Website, understanding how you use our Website, and ensuring that you will receive the communications you have signed up for. 

In certain cases, we may be legally required to disclose some of your personal information in our possession. In these situations, we ensure that only the necessary data will be disclosed, in compliance with the applicable legislation.

5. Automated Decision Making and Profiling

To the extent that we use processes that involve automated decision making or profiling when processing your Personal Data, we take steps to ensure that any automated decision making or profiling practices are fair and not discriminatory. Where applicable, in cases where such decisions may affect your rights or interests, you may request a review of those decisions.

6. How Long We Keep Your Information

We keep Personal Data for as long as is necessary for the purposes described in this Privacy Policy, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by the applicable law. When Personal Data is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Website or our services to you;
  • Whether our processing of the Personal Data is consistent with what an average consumer would expect when the Personal Data was collected;
  • Whether the Personal Data is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;
  • Whether the Personal Data is relevant and useful to the provision of our services and our further processing is permitted by law;
  • Whether the Personal Data has been de-identified, anonymized, and/or aggregated; and
  • Whether there is a legal obligation to which we are subject.

7. Your Rights and choices regarding Personal Data

Please access the Publicis Sapient Subject Access Request Form if you want to make use of any of your below mentioned legal rights.  If you wish to exercise your access rights, the service is provided by our vendor OneTrust as processor on our behalf.

7.1. Where You Are a Resident of the EU

Subject to certain exceptions and the jurisdiction in which you live, if you are a resident of the EU, the GDPR provides you with specific rights regarding your Personal Data. This subsection describes your rights and explains how to exercise those rights regarding Personal Data that we hold about you.  These rights include:

7.1.1. Right of access:

You can access all Personal Data we hold about you, know the origin of this Personal Data and obtain a copy in an understandable format. 

7.1.2. Right to rectification:

In order to avoid that inaccurate or incomplete Personal Data relating to you is processed or shared, you can ask us to rectify them.

7.1.3. Right to erasure:

You may request the erasure or deletion of the Personal Data we hold on you. This is not an absolute right since we may have to keep your Personal Data for legal or legitimate reasons. You may, for example, exercise your right to deletion in the following cases:

(a) if you have withdrawn your consent to the processing (see below);
(b) if you legitimately objected to the processing of your data (see below);
(c) when data is not or is no longer necessary for the purposes for which it was initially collected or processed;
(d) the data is processed unlawfully (e.g., publishing hacked data).

7.1.4. Right to object to the processing of your Personal Data:

When we process your Personal Data based on our legitimate interest (to determine to which processing this applies, please refer to Section III of this Privacy Policy), you may at any time object to the processing of your Personal Data for reasons relating to your personal situation. 

7.1.5. Right to restrict processing:

The right to limit the processing completes your other rights. This right means that the data processing relating to you and that we are performing is limited, so that we may keep this data, but we cannot use it or process it in any other manner. This right applies in specific circumstances, i.e.:

(a) if you challenge the exactness of your Personal Data. The processing is then limited for a period of time so that the agency may verify the exactness of the Personal Data;

(b) if the processing is unlawful and you object to the erasure of your Personal Data and request instead that its use be limited;

(c) if we do not need the Personal Data for the purposes mentioned above in Section III anymore, but you still need it to establish, exercise or defend rights before a Court; and

(d) in the cases where you objected to the processing which is based on the legitimate interests of the agency, you may ask to limit the processing for the time necessary for us to verify if we can accept your objection request (i.e., the time necessary to verify whether the legitimate reasons of the agency prevail over yours).

7.1.6. Right to object to data processing for direct marketing purpose:

You may unsubscribe or object, at any time and without any justification, to the reception of direct marketing communications. Simply either (i) click on the link in the footer of the communications you receive from us; or (ii) use the hyperlink above; or (iii) send us an email at the email address set out in the “Further Information” section below with the word unsubscribe in the subject field of the email.

7.1.7. Right to data portability:

(a) You may request to retrieve the Personal Data you provided us with, in a structured, commonly used, and machine-readable format, for personal use or to share them with a third party of your choice; (b) This right only applies to Personal Data you provided us with, directly or indirectly, and which was processed through automated means, if this processing is based on your consent or the performance of a contract. Please check the list of our Personal Data processing activities’ legal grounds (in Section III of this Privacy Policy) to know whether our processing is based on the performance of a contract or on consent.

7.1.8. Right to withdraw your consent to the processing of your Personal Data at any time:

You may read Section 3 of this Privacy Policy in order to identify the purposes for which the processing of your Personal Data is based on your consent. In such cases, you shall have the right to withdraw the consent previously given, without prejudice to the processing activities carried out prior to the withdrawal.

We will respond without undue delay and in any event within one month from the date we receive your request. This timeframe can be extended by two months to take the complexity of the request, or the number of requests received into account. In this case, we will inform you within one month of receiving your request, specifying the reasons for extending the response timeframe.

7.2. Where You are a non-EU Resident

You may have privacy rights based on the laws of your jurisdiction of residence. This section describes some of those rights that may be applicable depending on your region:

7.2.1. Right to request access to Your Personal Data:

If the country in which you reside provides you with the right of access or the right of information about the Personal Data which Practia processes about you, you may request access to the categories and specific pieces of Personal Data about you that we collect. When exercising the right to access Personal Data, you have the right to obtain materials in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance (right to portability). When we receive and verify your request to access your Personal Data, we will make best efforts to fulfill your request unless an exception applies.

7.2.2. Right to request deletion, anonymization or blocking of Your Personal Data:

You may also request that we delete any Personal Data that we obtained about you. However, we may retain Personal Data for certain important purposes, as set out by applicable law. Depending on your region, you may also request the anonymization of your Personal Data, so that it can no longer be related to you, or the blocking of your Personal Data, temporarily suspending the possibility of processing for certain purposes. When we receive and verify your request to delete your Personal Data, we will proceed to delete the data unless an exception applies. We will retain a record of your deletion request in order to keep your Personal Data deleted, unless and until you provide consent for the processing of your Personal Data post your deletion request.

7.2.3. Right to correct/rectify/update your Personal Data:

If you believe we hold inaccurate our outdated personal information about you, you may request that we correct or update that information. We may ask for documentation showing that the information you submit is accurate and the Personal Data we hold is inaccurate. Once we receive your request, we will verify your identity and taking into account the type of personal information and the purposes of our holding that personal information we will make best efforts to complete your request. We may deny your request if we determine that the contested Personal Data is more likely than not accurate. Additionally, we may choose to delete your Personal Data in response to your request to correct your Personal Data if the deletion of your Personal Data would not negatively impact you.

7.2.4. Right to oppose to processing:

In certain circumstances, you may oppose the processing of your Personal Data, whenever you believe that the data processing is improper, unlawful, may cause harm or damage to you, or other situations applicable to your local law. In these cases, if Practia identifies that there is a legal base for your request in your region, we will cease the processing of your Personal Data.

7.2.5. Right to withdraw your consent:

Depending on your region, you may withdraw the consent previously given to us to process your Personal Data for the purposes described at Section III of this Privacy Policy. However, this may affect our ability to offer you some of the services, such as responding to your queries.

7.2.6. Right to obtain information about data sharing:

Depending on your region, you may request information regarding whether and with whom your Personal Data has been shared. Upon such a request, we will provide details about the categories of recipients and the purposes of such sharing, in accordance with applicable law.

7.2.7. Right to request review of automated decisions:

To the extent that we rely on automated decision-making or profiling in processing your Personal Data, and such decisions may affect your rights or interests, you may request a review of such decisions.

8. Data Security

We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures for the purpose of securing your data against loss or damage, protecting the accuracy and security of Personal Data, and preventing unauthorized access or improper use. If you think that the Website or any Personal Data is not secure or that there has been unauthorized access to the Website or your Personal Data, please contact us immediately at the email address set out in the “Further Information” section below.

9. Data Transfers

Due to the international nature of our business, your Personal Data may be transferred outside of your country of residence. Such countries may not be considered to provide the same level of data protection as your own country or region. We ensure all international data transfers comply with applicable legal requirements, which may include the execution of standard contractual clauses, data transfer agreements, or other appropriate safeguards recognized by relevant Data Protection Authorities. Should you wish to know more about how your Personal Data is protected, please contact us immediately at the email address set out in the “Further Information” section below.

10. Use of cookies, other tracking technology, and social media

Cookies are small pieces of text or code sent to your device when you visit the Website. Cookies are used to optimize the viewing experience, count visitors to a webpage, troubleshoot any problems, keep websites secure, and better serve content. The following cookies may be used on the Website:

  • Strictly Necessary cookies are required to provide the basic functions of the website and cannot be turned off. They are essential for accessing certain features of the website and could include signing in, adding items to a cart, or e-billing.
  • Performance cookies are used to identify the pages used and to measure and track the performance of our website. This helps us to analyze web page traffic data and improve our website to fit your needs. We only use the information for statistical analysis purposes.
  • Functional cookies are used to provide services you request. These cookies can remember your preferences to boost the user experience on a website.
  • Targeting cookies may be set by us or by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on this website or others. They do not store personal information but are based on uniquely identifying your browser. If you do not allow these cookies, you will experience less relevant advertising.

Overall, cookies help us provide you with a better experience and Website, by enabling us to monitor which pages you find useful and which you do not. You can choose to accept or decline cookies as per the Cookie Settings manager on the bottom left corner of our landing page. For more information about the cookies dropped on your device, please review the Cookie Policy.

 

11. Use of social media and social media plug-ins

If you follow us on social media (for example, through our accounts on LinkedIn, Facebook, Twitter or Instagram), we may collect Personal Data about you in order to understand our followers better and understand the public response to our products and services. We may use this information to engage in social listening to identify and assess what is being said about us publicly to understand industry trends and market sentiment. Any information you provide to us when you engage with our content (such as through our brand page or via Facebook Messenger) is treated in accordance with this Privacy Policy. Also, if you publicly reference us or our Website on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Website.

We provide social media plug-ins on the Website to allow you to easily share content from our Website through social media, and in doing so, we may receive your Personal Data from the social media platform that you have authorized to share with us. When you share content using these buttons, a new page will pop up from the relevant social media platform. If you’re already logged into your account on that social media platform, then you will probably be automatically logged into this pop-up page, so that you don’t have to log in again. If, however, you are not logged in (or if you are not registered with the social media platform), the page will ask you for your information.

We have no control over how social media platforms use your Personal Data and they may independently collect information about you when you leave our Website. The information collected and stored by those parties remains subject to their own policies and practices. Find out more about how these social media platforms use your Personal Data:

12. Financial Incentive

We do not offer any financial incentives related to our collection of your Personal Data.

13. Notification of changes

Any changes to this Privacy Policy will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Policy indicates your acknowledgement of the use of Personal Data in accordance with the amended Privacy Policy. If you wish to save this text, please mark the entire statement (e.g. with your mouse) and copy-paste by pushing ctrl-c.  

14. Further Information

The content of this Privacy Policy has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us.

If you consider that we are not complying with this Privacy Policy, if you have any questions in relation to this Privacy Policy, or have questions about your rights and choices, please contact us. Data subjects in Europe and in South America may also lodge a formal complaint with their competent data protection authority.

If you have any questions about our data practices or you wish to exercise your rights or know about the protections in place, please contact the Publicis Groupe’ Chief Data Privacy Officer at privacyofficer@publicisgroupe.com. 

Updated: March 2026